Co-founded national bread delivery service in March 2020, oversaw product development, brand marketing, packaging, social media, PR and partnerships. Generated $500K in sales, 30M PR impressions, 15K email subscribers, 85K unique website visits and over 10K transactions in less than 12 months. Secured revenue-generating partnerships with Williams-Sonoma and Stay Marquis. Launched pop-up retail shop at Harbes Farm in Long Island with customized merchandise and branding.