Featherstone Foods

Built and led marketing department for NYC bakery distributor, reporting to CEO. Developed brand marketing strategy and led digital transformation. Created new web experience, modernized sales materials, engaging social media and email marketing program.

Grew email database by 3x, social following by 2x and marketing engagement by 2x within 12 months. Led a team of marketing professionals and managed enterprise partnerships with Whole Foods Market and Marriott. Developed modernized product packaging and design for Leaven & Co bread products, sold at Whole Foods Market.